The magic of innovation: this is how Santalucía Impulsa INNDAY 2025 was lived

On November 6, 2025, the Auditorium of the IRIS building was dressed for the future to celebrate a new edition of the Santalucía Impulsa INNDAY, the annual meeting which brings together startups, universities and employees of the Santalucía Group.

Under the motto “Pass and Create”, the event once again demonstrated that innovation is not a discourse, but a shared energy that drives people, transforms processes and projects the Group into tomorrow.

A morning to connect and inspire

The day began with an open and dynamic space in which the corridors of the IRIS building were filled with living ideas. The projects that would be presented in the afternoon had their own stands, where the teams were able to share their proposals with the Group's employees, answer questions and generate spontaneous conversations that further enriched their initiatives.

In addition, attendees were able to enjoy experiential stands, designed to approach innovation in a tangible and emotional way, and to participate in solidarity actions that connected the purpose of the event with social commitment. It was a morning to discover, to be surprised and to feel that innovation can also be close, human and transformative.

A team that drives change

The Innovation Area of Santalucía Impulsa has been the driving force behind this edition, accompanying, training and guiding all participants along their journey.

His involvement and leadership were key to turning INNDAY into a transformative experience.

They are the engine that inspires, accompanies and guides every innovation initiative within the Group, demonstrating that the most profound transformations begin with people.

An Evening to Present, Inspire and Celebrate

The second part of INNDAY 2025 transformed the Auditorium of the IRIS building into a stage of courageous ideas and shared talent. The finalist projects of Universities, Startups and Employees were presented in an agile and participatory format: each team had 7 minutes to state your proposal, followed by 3 minutes of questions on the part of the jury.

The diversity of approaches, disciplines and experiences once again demonstrated that innovation does not have a single form, but has the same purpose: to improve people's lives through collective commitment.

The session was led by Ángel Uzquiza, Director of Corporate Innovation at Santalucía, who recalled that the real engine of the program is its ability to unite different worlds around a shared vision.

In addition, between each block of presentations, attendees enjoyed the magic in its purest form thanks to Magic Jano, an illusionist and communicator, who surprised the public with interventions full of creativity, humor and participation. With his show, Jano managed to connect with the essence of the event: to make the invisible visible, to demonstrate that the extraordinary happens when talent, emotion and purpose are combined.

Universities: the future that learns

The teams from the Rey Juan Carlos University and the San Jorge University demonstrated that innovation is also cultivated in the academic environment, combining knowledge, empathy and technology. These have been the participants this year:

• Separapp Project — San Jorge University

Members: Luis Ángel Peralta Vistué, Sara Paz Virto, Pablo Abenia Flores and Andrea Palazón Lacasa

Mentor teachers: Marina Aguareles Bautista, Javier Rodríguez Ten and Gema Vicente Piqueras

• Cuida2 Project — San Jorge University

Members: Javier Redondo Martí, Hugo Martín Monge and Saioa Caballero Zábalo

Mentor teachers: Marina Aguareles Bautista, Javier Rodríguez Ten and Gema Vicente Piqueras

• Tech & Care Project — Rey Juan Carlos University

Members: Miriam Tirado Bueno, Alejandro León Díaz and Jorge García Valle

Mentor teacher: José Pablo Ramírez González

Startups: Disruption as an impetus

The finalist startups confirmed that collaboration between entrepreneurs and large corporations can be the real engine of change in the sector.

• SeguroSIA — generative AI applied to insurance

Founder: Juanmi López

• Vidiv — Voice agent with artificial intelligence

Founders: Marcos Eguillor and Jorge Fernández

• Auro — AI to help you save

Founders: Álvaro Pérez and Iván Rejas

Employees: the innovation that is born within

The block of employees once again demonstrated that innovation is also driven from home. Two teams from the Group presented solutions with high potential to improve customer experience and internal efficiency.

• SLAIF Project — The savings that adapt to you

Team: Aida Vázquez Hevia, Joel Ularte Bautista, Raquel Bonell Ruiz, Alfonso Pulido Muñoz, Carla E. Gallo Cavalletti, Aida Giménez Torres and Sandra V.

Innovation mentors: Alberto Faya Cantora, Ainhoa Cabello

Business mentors: Sonia C. and Andrea Vignaga

• LuA Project — Your assistant in the home

Team: Daniel Jiménez Ortiz, María Pía Aponte Poquioma, Lourdes Garcia Garcia, Rebeca Martínez, Claudia Bregón de la Cruz and Gabriela Bunzl Cavero

Innovation mentors: Paula González Cardeñosa, Javier López Arribas

Business mentors: Paloma Paraja Álvarez and Néstor Álvaro

Prizes con Alma: When Innovation Becomes Shared Magic

The afternoon progressed between brilliant ideas and shared emotions, until it reached one of the most anticipated moments: the award ceremony.

The members of the jury, composed of directors of the Santalucía Group, evaluated the proposals and voted individually for the winner of each category.

The winning projects of this edition were:

• 🏆 [Name of the winning project] in the category of Universities
• 🏆 [Name of the winning project] in the Startups category
• 🏆 [Name of the winning project] in the Employees category

These projects will have the opportunity to continue developing their solutions within the Santalucía Group, exploring their viability in real environments and generating tangible impact.

And as a finishing touch, the audience also had a voice. Through an open vote, they chose the project that inspired them the most from all those submitted. The award to best innovation project according to the public It was for:

• 🏆 [Name of the winning public project]

And as a novelty in this edition, a very special recognition was awarded: the award for Most Innovative Person of the Year, a distinction that celebrates those who, with their attitude, collaboration and constant commitment, have been a true engine of support to the Department of Innovation.
This year, the award went to:

• 🌟 Beatriz Mengal Rodriguez, for their tireless dedication, their ability to connect teams and their constant drive for new ideas.

This award symbolizes that innovation is not only measured in projects, but also in people who make it possible for ideas to become reality.

A Celebration of Community and Innovation

After the jury vote, the award ceremony and the final words of thanks, the event closed with an inspiring message: innovation doesn't happen on the margins, it happens when people meet.

The Santalucía Impulsa INNDAY 2025 once again reminded us that innovation is, above all, an attitude. A way of looking to the future with hope, rigor and purpose. And, above all, with the certainty that when ideas meet, change becomes possible.