INNDAY 2026: creative tension drives new ways to innovate
INNDAY 2026 brought together university students, intrapreneurs, and startups on October 29 for a day dedicated to sharing ideas, presenting projects, and recognizing innovative talent. Under the theme "Creative Tension: The Power of Innovation," the Santalucía Impulsa event celebrated a new edition with Hogarea, GoHogar, and Hermet as winners in their respective categories.
On October 29, we held a new edition of INNDAY, one of the most special events from Santalucía Impulsa, where university students, Santalucía Group employees, and startups shared the stage to present the solutions they have developed over the past few months.
The day was defined by creative tension, the concept chosen for this edition, which highlights the ability to combine different perspectives, challenge ideas, and find new ways to address the challenges around us.
An event to share the work accomplished, recognize the effort of all participants, and discover the winning projects of INNDAY 2026.
Creative tension: the power of innovation
Innovation advances when ideas meet, are questioned, and evolve. That was the premise of INNDAY 2026, an edition that turned creative tension into the central theme of the day and a representation of the value of thinking differently.
During the opening, Ángel Uzquiza, Director of Innovation at Santalucía Group, explained how this concept connects creative thinking with critical thinking to develop solid, well-founded value propositions.
"Creative tension combines creative thinking with critical thinking to build solid, well-founded value propositions. It is what helps us move forward and what all of you participants here today have practiced. You are the protagonists, and this event is for you."
Throughout the day, university students, intrapreneurs, and startups demonstrated how different experiences and ways of understanding innovation can provide solutions to real needs.
This is how we experienced INNDAY 2026
After months of work, learning, and project development, the participating teams gathered to share their proposals and reveal the results of this edition. Following the success ofINNDAY 2025, Santalucía Impulsa once again brought together university students, startups, and intrapreneurs for a day dedicated to recognizing talent and new ideas.
Santalucía Impulsa Universities, Santalucía Impulsa Startups, and Santalucía Impulsa Employees were the three main pillars of the event, representing different approaches to innovation: from the new university generations and the entrepreneurial ecosystem to the internal talent of the Santalucía Group.
Each brought their own perspective and showed how an idea can evolve into a solution with the potential to address the challenges faced by people and society.
The day concluded with the awards ceremony, where the work of the winning teams was recognized and the commitment of all participants was celebrated.
Santalucía Impulsa Universities: new generations, new ideas
University students also played a prominent role at INNDAY 2026. Through Santalucía Impulsa Universities, young people can explore entrepreneurship, develop new skills, and transform their ideas into proposals that meet real needs.
Three projects reached this edition:
- Hogarea · Comillas Pontifical University:a proposal focused on fostering intergenerational living and addressing social challenges related to housing and loneliness.
- Velara · King Juan Carlos University:a solution aimed at the support and well-being of older adults and their families.
- Respira · San Jorge University:a proposal focused on facilitating family organization and contributing to better day-to-day management.
Hogarea, winner of the Santalucía Impulsa Universities award
The Hogarea project, from Comillas Pontifical University, was recognized as the winner of this edition for its intergenerational living proposal, which addresses two social challenges: access to housing and loneliness among the elderly.
Meanwhile, Velara, from King Juan Carlos University, and Respira, from San Jorge University, rounded out the category as finalists.
Santalucía Impulsa Startups: solutions that drive new opportunities
The entrepreneurial ecosystem once again had its space at INNDAY 2026, with the participation of three startups working on technological solutions to address various societal needs.
The stars of this edition were:
- Hermet:a solution aimed at the support and well-being of older adults.
- BeValk:a proposal focused on strengthening personal protection against digital risks.
- Vermut:a platform that promotes an active and connected life for older adults.
Hermet, winner of INNDAY 2026
Hermet was named the winning startup of this edition, with BeValk and Vermut rounding out the category as finalists.
Three proposals that reflect how technology and entrepreneurship can open up new possibilities in areas such as longevity, cybersecurity, and personal well-being.
Santalucía Impulsa Empleados: talent that innovates from within
Innovation also stems from those who know an organization from the inside. Through Santalucía Impulsa Empleados, professionals at Grupo Santalucía have the opportunity to develop their own ideas, explore new solutions, and put their expertise to work on the company's challenges.
In this edition, the GoHogar and Raíza teams presented their proposals:
- GoHogar:a solution aimed at improving home efficiency and sustainability.
- Raíza:a proposal focused on offering solutions tailored to the needs of foreign nationals living in Spain.
GoHogar, winning team of Santalucía Impulsa Empleados
The GoHogar project took top honors this year thanks to the work of Alfredo Ortuño, Carlos Alfredo López, Javier Jorge, Macarena Martínez, María Teresa Prieto, Verónica García, and Virginia Redondo.
The Raíza team, consisting of Carolina Lobo, Noelia Machuca, Susana Álvarez, and Tomás Morla, was recognized as a finalist.
Other INNDAY 2026 awards
In addition to the awards in the three categories, the event set aside time for two other special recognitions.
The People's Choice Award went to GoHogar, which added this honor to their win as the Santalucía Impulsa Empleados winning team.
Meanwhile, Eloísa Carmona Márquez received the Innovator of the Year award, highlighting the role of individuals who help drive innovation forward.
INNDAY 2026: the value of sharing different perspectives
INNDAY 2026 once again demonstrated the value of bringing together people with different experiences, skills, and ways of thinking around a common goal: finding new solutions to the challenges that surround us.
The creative tension that defined this edition was also present throughout the teams' journey, from their initial ideas to the final project presentations. It was a process of learning, collaboration, and development that is central to Santalucía Impulsa's commitment to innovation.
Congratulations to GoHogar, Hogarea, and Hermet, to the finalist teams, and to everyone recognized during the event. And thank you to the participants, mentors, professionals, and collaborators who made another edition of INNDAY possible.
See you at the next INNDAY!
