To innovate is also to rest: keys to a journey with vision
Innovation is not always born of constant effort. Sometimes, what most enhances creativity is precisely knowing how to stop. El summertime, with its inevitable pause and change of pace, can become one of the most fertile times of the year to refocus, observe and return with a sharper look at the present and the future.
In a world that tends to glorify continuous productivity, it's counterintuitive to think that rest is part of the innovative process. However, more and more voices agree that disconnecting is not an escape, but a tool. And that, in the pause, there is also progress.
Summer: pause yes, but also window to the new
During the rest of the year, routines usually prevail. Urgencies displace ideas, and what is immediate gains ground on what is important. Summer, on the other hand, allows us to observe everyday life from other angles: another city, another time zone and, above all, other conversations.
Traveling, living with different people or simply spending more time with yourself generates a different form of attention. A more open, more curious one. And that, in the field of innovation, is key. Because good ideas rarely come from speed; they usually do so from observation.
Five keys to returning with more vision (and less noise)
It's not about working on vacation, or obsessively planning every spare minute. The proposal is different: to open the creative radar, without pressure, so that the return is not just a restart, but an evolution. Here are five practical keys to activate that innovative approach during the summer:
- Rediscovering the analog: A notebook, a physical book, a conversation without screens. The simple can reactivate the profound.
- Listening beyond work: What other travelers, family members or strangers say can be a map of unexplored needs.
- Observe small frictions: Suitcases, insurance, flights, customer service. Every discomfort is an opportunity for innovation.
- Consume cross-inspiration: Documentaries, art, gastronomy or science fiction. Everything works if it helps to think differently.
- Record, not resolve: There is no need for immediate answers. Just good questions, written down on time.
When the insurance sector is seen from the towel
El insurance world is in full transformation because digitalization, new generations and the evolution of social expectations are requiring it to redefine its role. In this context, rethinking the sector requires more than technology: empathy, critical thinking and spaces are needed to imagine different futures.
From Santalucía Impulsa, we don't understand the innovation as a sprint, but as a continuous process where context matters as much as the idea. That's why, even during the summer, with its sun, its pause and its distance, it can be part of the process. Because there's no better way to anticipate what's coming than to look from another place.
Coming back with vision doesn't mean having a detailed plan in September. It means to have let the mind breathe. To have listened, felt, thought. It means returning with a wider perspective, a more serene energy and perhaps an unexpected idea that was born looking at the sea or the mountains, depending on our vacation destination.
And if you want to keep nourishing that look...
Throughout the month of August, Santalucía Impulsa will continue to share content designed to stimulate reflection, creativity and strategic vision. Publications that do not require haste, but do require attention. Ideas that invite you to look at the future with more perspective, even if you're still wearing flip flops.
Because sometimes, the best inspiration doesn't come when you run... but when you finally stop. Keep reading our next articles and let summer accompany you in your way of innovating too, happy summer!
