5 traveltech startups that are changing the way we travel in 2025

In a world where technology is constantly redefining our experiences, the traveltech sector is positioned as one of the most dynamic and promising to transform the way we travel. According to the National Tech Companies Report 2025, sectors such as fintech, mobility, healthtech, energy, biotech and, especially, traveltech, are attracting the attention of investors and entrepreneurs thanks to their enormous growth potential.

With 174 active companies, of which 92 are startups, 24 scaleups and 50 SMEs, and with a turnover of more than 1,195 million euros, the traveltech ecosystem in Spain, led by technological hubs such as Barcelona and Madrid, is revolutionizing every stage of the trip, from planning to the destination experience.

So, now that summer has officially started, if you are thinking about your next vacation, we present to you Five emerging traveltech startups that are innovating and redefining the way of traveling in 2025, making each adventure more personalized, connected and efficient.

Giftoo

Giftoo is a Spanish company specialized in creating personalized experiences for individual users and for companies, facilitating interactions based on shared interests and passions.

Through its platform, Giftoo connects high-value professionals in a community focused on common interests. It offers a variety of unique experiences which include:

· Immersive trips in nature, in unknown destinations and with VIP experiences.

· Sporting events such as motor racing.

· Haute cuisine experiences.

· Combinations of travel and gastronomy.

· Exclusive getaways.

All designed to meet the individual preferences of its customers.

For its part, the company focuses on providing personalized services that allow users to discover new ways to live and enjoy, promoting meaningful connections and unforgettable moments.

Hostmate

Hostmate is a company that has developed an artificial intelligence virtual assistant called Sara, designed for improve the hotel guest experience.

This is the first virtual assistant with voice and chat designed for hotels, and stands out because it integrates with internal systems on a custom basis.

Sara allows guests to answer questions, manage room services, consult information about facilities (such as the restaurant, spa, pool, gym) or report incidents without the need for calls or waiting. And it does so by talking, responding to and automating tasks in different channels and at different times. Depending on the needs, the user can choose the channel that best suits their needs: web, email, app, WhatsApp or telephone.

In addition, this assistant allows guests to define conversation flows adapted to each operation. For this purpose, it has more than 50 languages, and offers the possibility of Adjust tone, response style and voice.

One of Sara's advantages is that she manages the customer experience from a single platform, allowing for centralized management of all data (conversations, flows, analytics, sales, etc.).

By integrating with the hotel management system, Sara streamlines operations, reduces staff workload and improves customer satisfaction, which in turn boosts revenues and strengthens the establishment's reputation.

Thanks to the Incorporation of artificial intelligence, Sara automates questions, issues, requests and tasks to free up team time and reduce errors. This combination of conversational AI with advanced personalization reduces costs, increases revenues and offers differential customer service.

Pandity

Would you like to choose the type of trip that best suits you and travel with people who share your same passion? Panidty is redefining group travel at centralize tours from agencies of all sizes on an integrated platform.

The platform connect people with trips and groups that fit their style and preferences, leaving aside the logic of traditional group travel and focusing on the affinity of travelers.

· For agencies, offers a tool to increase visibility, reach specific audiences and connect with travelers looking for authentic and personalized experiences. The platform simplifies tour management, allowing agencies to showcase their unique offers without making extra efforts.

· For travelers, Pandity eliminates the need to change websites, as it offers a centralized space for discovering, comparing and booking diverse group travel experiences, all adapted to the personal interests of each user.

With his T.R.A.V.E.L. method(Time - Relationships - Adventure - Values - Experience - Logistics), which consists of asking a series of quick questions, Pandity extracts the “traveling DNA” of each user to show them trips that really fit their interests.

What is transforming the way in which group adventures are planned and experienced is that connection between travelers and agencies with the same objective.

Suitpax

Suitpax It's a AI-powered business travel management platform. Simplify the comprehensive corporate travel management for companies of all sizes: reservations, expenses, policy compliance and VIP lounge access.

This next-generation travel technology is revolutionizing business travel thanks to AI-driven agents, able to understand the unique and specific needs of each company.

Its objective is optimize, simplify and improve every aspect of the travel experience through automation, intelligent and fluid booking management and the use of integrated financial tools, all adapted to the dynamic world of corporate travel.

Suitpax is reimagining the future of corporate and business travel by combining human experience with solutions powered by artificial intelligence. In the corporate traveltech field, its proposal is very promising, as it offers a intelligent, efficient and personalized business travel thanks to an AI core designed to reduce costs, optimize processes and improve the traveler experience.

Wingle

Wingle It is the app that allows passengers to connect and chat during the flight without the need for Internet, only using Bluetooth and Wi‑Filocal.

How does Wingle work? It is activated before takeoff, when the user creates their profile and adds flight data. From that moment on, the app connects with other users of the same flight, when both are registered and have Bluetooth and Wi-Fi turned on. In addition, it does not reveal the exact seat or show photos until the user allows it, and chats disappear when landing, they are private and ephemeral messages.

In addition to in-flight chat, Wingle offers complementary services such as VIP room reservations at the airport before boarding, quick access without waiting at the security check or compensation management if the flight is delayed or canceled, among other services that optimize all phases of the trip.

The goal is to “bring back the magic” to the flight, transforming it into a moment for socialize, meet people with similar interests or even network.

In short, Wingle represents a reinvention of flight, combining offline technology, privacy, socialization and value-added services.

Conclusion

The traveltech sector is experiencing a real revolution thanks to startups that combine technology, personalization and unique experiences to transform the way we travel. From virtual assistants with artificial intelligence that improve hotel stays, to platforms that connect like-minded travelers or facilitate the management of business trips, these five startups demonstrate that the future of travel is much more intelligent, social and adapted to each user.

As technology continues to advance, we can expect the traveler experience to be increasingly fluid, integrated and enriching. Without a doubt, 2025 is a key year to closely follow these innovations that promise to change the way we explore the world and enjoy every journey, making traveling not only a necessity, but a memorable and unique experience.