Insurchallenge 2024/2025

Innovation in On Demand Services

The challenge is to provide valuable products/services that accompany insurance and that facilitate the lifestyle and/or well-being of families, new generations, seniors and other groups.

We are looking for startups that provide solutions with clear added value

Startups that improve the awareness, tangibility and enjoyment of their GRUPO SANTALUCÍA products or services. Aspects such as the product lifecycle, customer profile, customer experience or sales cycle should be considered.

Familias

We developed an ecosystem of complementary services to insurance to improve the well-being and lifestyle of families. We focus on areas such as health, leisure, travel, legal advice and digital protection.

Silver economy and seniors

We seek innovative solutions for the protection and future care of children and grandchildren, the management of dependency and the digitalization of seniors.

New generations

We offer products and services that raise financial awareness and educate new generations, helping them to prepare for the future.

Market niches

We offer customized solutions for specific population segments, associations and companies, addressing their unique needs and current challenges in the insurance sector.