2025/2028 Challenge

Future generation | New generations, new connections

The challenge is to connect with young people and new customer profiles through a digital, experiential, and purpose-driven approach. New generations aren't just looking for insurance; they are looking for meaning, value, and trust.
I want to participate

We are looking for startups that provide solutions with clear added value, capable of creating authentic and relevant experiences for new generations.

The challenge is to connect with young people and new customer profiles through a digital, experiential, and purpose-driven approach. New generations aren't looking for insurance; they are looking for meaning, value, and trust. We want solutions that bring real value to their daily lives: mental well-being, travel, savings, financial literacy, digital identity, and online reputation.

Mental well-being

Proposals that help manage emotional health and personal balance.

Travel and experiences

Solutions that integrate leisure and mobility with innovative insurance services.

Savings and financial literacy

Tools that facilitate financial planning and responsible decision-making.

Digital identity and online reputation

Services that protect privacy and image in digital environments.

Subscription models and personalized services

Platforms that offer flexibility and adaptation to customer preferences.
Registration deadline
Any time of the year
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Únete a Santalucía Impulsa y transforma el futuro de los servicios personalizados. ¡Sé parte de la innovación!

Quiero participar