Recovering the joy of traveling

Over the last 100 years, the Santalucía Group has helped and accompanied people at every moment of their lives, including those when they are away from home, whether for leisure or business, providing them with the necessary assistance for any incident that may arise during their trip.

In its vocation to take care of its clients with a 360º service, Iris Global offers, through its brand Iris Global, protection solutions and travel assistance insurance, both for individuals and professionals, that respond to the needs of people by providing peace of mind at delicate moments in their lives.

Santalucia Impulsa is looking for new solutions to present a renewed travel insurance. This challenge aims to find applications, products and services in the Traveltech field that encourage the traveler to embark again to any destination with a total sense of security, coverage, attention and a new value proposition post-COVID19 to enjoy their trip more.

In the aftermath of COVID-19, new needs have emerged, as indicated by the OMT, and the opportunity for everyone to reboot tourism. The pandemic has led to new forms of tourism such as secret rural getaways, real-time information, amazing applications to connect hosts with travelers, platforms that bring together out-of-the-ordinary travel experiences, and concerns about sustainability and climate change. In this sense, this new situation affects the way we enjoy a trip.

At Santalucía Group we know how to care for and protect our policyholders, but we want to go further. We seek solutions that bring new experiences to the traveler to attract and retain new customer segments of all cultures and generations (Silver Economy, Baby Boomers, Millennials, Generazión Z, etc.).

Professional traveler

Family traveler

Luxury traveler

Cultural traveler

Luxury traveler

Foodie traveler

Revolutionizing the way to travel


Aim of the challenge

At Santalucía Group, we understand that the travel experience is defined by a multitude of factors and particular needs, which are determined according to: traveler profile, number of companions and their relationship with them, destination, purpose of the trip, logistics, safety, health, assistance, experiences, price, time available, transportation, memories, traceability of the entire end-to-end process, etc.

Following our motto “Recovering the happiness of traveling”, Santalucía Impulsa launches a new challenge for the entrepreneurial ecosystem, whose main objective is to complete the offer of existing products and services for all types of travelers, in the context of the new normality.

In short, we want to build a new paradigm of the travel experience that will be attractive to customers or potential customers.


Categories and Scope of application

Post-COVID19 Value Propositions

Emerging technologies Traveltech and Digitalization

On-Demand Insurance

Pre- and post-trip services

Travel planning and organization

Assistance products


Travel Protection

Travel Assistance

Leisure and social connectors

New experiences

Rural tourism

Cultural exchange

Digital nomad

Traveling without a suitcase

Group travel



Want to join the Traveltech InsurChallenge?

The party responsible for the processing of your data is SANTA LUCÍA, S.A., Compañía de Seguros y Reaseguros (Santalucía), with the main purpose of attending to your application for registration in the Santalucía Impulsa Program for startups. By doing so through the form hosted on the website of INNSOMNIA ACCELERATOR, S.L., this will also be responsible for the processing of your data, as an entity collaborating with Santalucía in the management and development of the Program.

You have the right to access, rectify, oppose, delete and limit the processing of your data by writing to SANTA LUCÍA, S.A., Compañía de Seguros y Reaseguros, at the postal address Plaza de España, 15, 28008 Madrid, or to the e-mail address Additional information: InsurChallenge Privacy Policy.



Contact info