Santalucía Impulsa Startups is the Santalucía Group’s corporate acceleration programme for innovative projects, specialised in Insurtech. The program offers a unique acceleration process based on launching challenges or InsurChallenges, providing an opportunity to proactively seek out collaborations and alliances with Santalucía Group.

These are specific business and technological challenges to meet the needs of current and future clients.

What type of projects are we looking for?

We are looking for products and services that provide new business models, process improvements and a differentiating value in the following domains

Seniors – Silver Economy

Death - Insurance and Funeral

Home Ecosystem

Inversiones – Wealth Management

Emerging technologies


We look for business ideas that respond to real problems of our users and offer solutions for a better customer experience along the entire value chain, from contracting to service delivery.

We will select those projects that have a minimum viable product, with an innovative approach and a vocation for growth, scalability and international vision.



Followers en Social Media


Entrepreneurs contacted


Projects submitted


Accelerated startups


Pilots Projects


Business Agreement

+14,8M €

Financing obtained by startups

Next InsurChallenges

Funeral and Deathtech

Open call is over

Search for solutions or new value propositions to reinvent funeral insurance by improving service delivery, customer experience and process efficiency, always with a focus on digital transformation.

Traveltech Challenge

Open call is over

This challenge aims to find applications, products and services in the Traveltech field that encourage the traveler to embark again to any destination with a full sense of security, coverage, attention and a new post-COVID19 value proposition to make their trip more enjoyable.

Acceleration Methodology


Value Added Services

Other ways to collaborate with startups

If you would like to propose any form of collaboration other than the Santalucía Impulsa acceleration programme, please fill in the following form and we will contact you as soon as possible.

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